COACH HOLIDAY

Client: Coach

Brand: InStyle

Role: Art Direction & Design

Objective: To raise awareness of Rexy, The Coach Dino and Coach's Rexy collection for holiday timing.

Solution: Custom in-book unit in InStyle's December issue to create buzz around Coach's brand ambassador, Rexy, The Coach Dino and her friends. The second and third covers of InStyle featured Rexy, her friends and their top gift picks for holiday season. The unit also included content about Coach's 75th anniversary and the craftsmanship that goes into every Coach product. This campaign caused buzz in the media and was featured on various external PR platforms.