HEY!
Native New Yorker. Graduate from the School of Visual Arts. Double majored in Advertising and Graphic Design. Interning at Cosmopolitan Magazine, Glamour.com, Yapp Inc. and Underboss throughout my college years allowed me to gain professional experience, helped me to refine my design skills & allowed me think conceptually. Straight out of college, I was brought on as a freelance designer at InStyle Magazine for the integrated marketing. From there, I was hired as a full time Associate Creative Manager working on StyleWatch Magazine and Mimichatter.com. I am now the Senior Creative Manager for Meredith Corp.'s in-house branded content agency, The Foundry, where we focus on conceptualizing from the pre-sale process to executing integrated projects in post-sale for fashion and beauty clients across all Meredith brands. Thanks for checking out my work!
EXPERIENCE
The Foundry @ Meredith Corp.., Senior Creative Services Manager, Fashion & Beauty
Create concepts and execute all branded content both in the pre-sale and post-sale processes for fashion and beauty clients across Time Inc. Art directing, designing, producing and executing creative materials for integrated marketing campaigns including print, digital and social content. Design digital destinations and social media content. Creating in-book layouts for custom advertorials. Producing and art directing custom photo and video shoots. Creating client relationships, managing creative team and keeping track of production budgets.
InStyle, Creative Services Manager
Create concepts and execute all branded content both in the pre-sale and post-sale processes for fashion and beauty clients across Time Inc. Art directing, designing, producing and executing creative materials for integrated marketing campaigns including print, digital and social content. Design digital destinations and social media content. Creating in-book layouts for custom advertorials. Producing and art directing custom photo and video shoots.
InStyle, People StyleWatch & MiMiChatter, Associate Creative Services Manager
Took part in conceptualizing, art directing, designing and executing creative materials both in the pre-sale and post-sale processes for integrated marketing campaigns including print, social and digital content. Designed digital destinations, web banners, direct mail, email marketing and eblasts. Created presentation designs, sales meeting materials and sell sheets. Lead the redesign and re branding for Mimichatter.com. Responsible for invitation and event collateral, advertorials and trend cards. Created social media content. Produced and art directed custom photo and video shoots.
InStyle, Designer
Took part in designing and developing creative materials for integrated marketing campaigns including print and digital content. Designed web banners, direct mail, email marketing and eblasts. Created presentation designs, sales meeting materials and sell sheets. Responsible for invitation and event collateral, in-book advertorials and trend cards. Created social media content.
E: JacquelineBarba1992@gmail.com
C: 917 414 4127