EDGE SHAVE GEL

Client: Edge Shave Gel

Brand: Sports Illustrated

Role: Art Direction, Production & Design

Objective: Spotlight Edge's Shave Gel in the Sports Illustrated Swimsuit issue and causing a social buzz around the issue.

Solution: Custom shoot featuring swimsuit model, Nina Agdal. Nina was featured in-book and in a behind the scenes video. We also created a Tinder profile for Nina, where she shared dating tips for men. The client was so impressed with the execution of this campaign and decided to buy in for the following year with additional dollars behind video content. This campaign caused buzz in the media and was featured on various external PR platforms.