GARNIER

Client: Garnier

Brand: InStyle, Real Simple, People & People en Espanol

Role: Concept Development, Art Direction, Design & Production

Concept: In native pages dedicated to Garnier’s sustainability messaging, participating titles highlight their commitments to joining Garnier in protecting the planet. The core message of each native page expands on that title’s unique perspective on how to Beauty Responsibly, Together. A suite of Meredith Beauty editors are featured in a PSA video that creates a powerful statement about sustainability and allows the editors to vocally pledge to join Garnier to Beauty Responsibly, Together.

Client: Garnier

Brand: InStyle, Real Simple & People en Espanol

Role: Concept Development, Art Direction & Design

Concept: Through the lens of different Moms who work here at Meredith -- each personifying one of our stalwart brands – we share how our readers can embrace the season in an eco-friendly way, thanks to Garnier and our editorial tips. A series of print advertorials, native articles and digital shopping lists across five female-focused brands focus on tips for greening your kid’s back-to-school routine, and also share how you can take time to refresh yourself going into the fall. Each print advertorial includes a perforated eco-approved shopping list, that will unlock a shoppable digital version through a custom-designed Smart Code.