L'OREAL FERIA

Client: L'Oreal Feria

Brand: InStyle, StyleWatch, HelloGiggles

Role: Concept Development, Art Direction & Design

Objective: To showcase L'Oreal Feria's vibrant hair colors on all different hair types.

Solution: Custom in-book spreads in InStyle and People Style that aligned with two custom videos. Each spread featured women who are taking over the music industry and how they are constantly reinventing themselves and staying inspired through L'Oreal Feria's variety of hair color, personal style, music, etc. The aligning videos feature two of these women and their vibrant hair color in a visually captivating way.