L’OREAL PURE SUGAR SCRUBS

Client: L’Oreal

Brand: InStyle, People, HelloGiggles

Role: Concept Development & Art Direction

Objective: Showcase L’Oreal’s latest line of Pure Sugar Scrubs and highlight their core ingredients and benefits for different skin types and skin concerns.

Solution: Custom videos featuring various influencers such as Jeannie Mai, Cara Santana & Cierra Ramirez and how they incorporate using sugar scrubs into their everyday beauty routines.