VERSACE

Client: Versace

Brand: InStyle

Role: Concept Development & Art Direction

Objective: Spotlighting Versace's versatile sunwear collection.

Solution: Custom video featuring fashion blogger and model, Sonya Esman, as she embodies her two alter egos. Versace's versatile sun wear collection allows each alter ego to express Freedom and Energy. This idea won The Foundry its first custom content campaign with a high-end fashion client.