PANDORA JEWELRY HOLIDAY

Client: Pandora Jewelry

Brand: People, StyleWatch

Role: Concept Development, Art Direction & Design

Objective: Spotlighting Pandora's holiday collection both as a style staple and a perfect gifting piece.

Solution: Custom in-book unit in People StyleWatch and corresponding videos living on People.com. The videos featured actress, Jamie Chung and how she spends the holidays, how she styles herself for the seasonal events and what she's planning on gifting this holiday season. This execution was StyleWatch's first custom content campaign with Pandora Jewelry. This project allowed for the growth of Pandora Jewelry business over the next year with StyleWatch and InStyle, along with forming a close client relationship.