VERA BRADLEY

Client: Vera Bradley

Brand: HelloGiggles

Role: Concept Development, Art Direction, Design & Production

Objective: Showcase Vera Bradley's new line of travel bags and accessories in a fun and comical way.

Solution: Custom video showcased different personality types as they prepped for their Spring Break vacation, and positioned functional and versatile Vera Bradley products as a universal essential. This video performed three times as much as it's guaranteed impressions.

Custom spread featured in People StyleWatch spotlighting fashion blogger, Brooke Webb, and how she multitasks her way through the weekend as a blogger, mother and business women ... all while accessorising with a variety of Vera Bradley bags.